Gallery 2

MURDER BY THE BOOK COFFEE SLEEVES

CONTEST PROMOTION | COPY

To promote their new TV series “Murder by the Book,” Court TV partnered with a nationwide bookstore to hold a crime writing contest that encouraged the public to write a novel where the winner could score a publishing deal. To get the word out, custom coffee sleeves were placed in the bookstore’s cafes. With limited space, I incorporated shock value to grab consumers' immediate attention. On each of the sleeves I displayed the customizable drink check boxes featuring everyday coffee jargon with a criminal twist.

Sleeve #1:

REGULAR. DECAPITATED.

Are your thoughts darker than your coffee? Then write about them!

Sleeve #2

MILK. SUGAR. CREMATION.

Are your thoughts darker than your coffee? Then write about them!

DREAM STREET

SALES CATALOG | ADULT COLORING BOOK

To promote MarVista's newly released kids' program "Dream Street" at the highly attended MIPCOM trade market, I worked with a limited marketing budget to re-imagine a brochure to get buyers excited about the program. The idea: combine the fun of being a kid with the popularity of adult coloring books (complete with MarVista branded crayons). Buyers could color their way to calm as they learned more about Buddy the Magical Truck and his friends.

PARCO P.I.

MAILER CONCEPT

Court TV was introducing their upcoming reality show "Parco P.l." for ad sales clients and media partners. The show featured a cast of crazy characters with Vinny Parco, a New York private eye at the helm. I was tasked to come up with a mailer to promote the show. Since Vinny Parco was a loud-mouthed, bald, undercover investigator, my idea was to bring back a custom version of the retro Wooly Willy toy where the goal was to move the “hair” around the board to “disguise” the private eye. This toy introduced people to Vinny Parco in a humorous way while allowing it to have some longevity as a fun keepsake.

MARVISTA 15 YEAR ANNIVERSARY

CAMPAIGN COPY + DESIGN

To announce MarVista's 15 year anniversary at MIPCOM 2018, I created the marketing campaign for Print, Online and Outdoor. To celebrate the hundreds of movies produced in a variety of genres, I incorporated humor with a nod to the outrageous, funny and touching moments.

Copy:

We’ve hosted over 200 weddings

and served 100 divorce papers

We’ve survived over 10 natural disasters

and saved the planet

We’ve had some puppy love

and even a cat or two

We’ve seen 500 people lie, cheat & steal

and get away with it

We’ve wrestled with 50 deadly creatures

and watched strong women save the day

We’ve turned teens into mighty morphin action heroes

and helped others go undercover, experience wild rides & have some magical moments

We’ve learned the meaning of christmas over and over

and what it really means to have a second chance

We’ve been suspicious of many a nanny

even some nurses, boyfriends & mothers

We’ve witnessed 40 fake deaths, 25 fake identities & 10 fake pregnancies

along with some real drama, real danger & real-life stories

We’ve seen many crack a case by surfing the web

and watched fearless surfers catch a wave

We’ve experienced the magic of a first kiss along with some heartbreak too

all in 15 years and we’re just getting started

MARKETING